Teams focusing on the creation of new, repeatable, scalable and profitable business models need both a different mindset and toolset than is normally required when executing a known business model.

As a result of conducting intensive and rigorous research, we have been able to develop a new way for established companies to become more entrepreneurial without having to risk a great amount of resources and potential losses. We believe this is important because adaptability increases performance potential, especially during periods of exponential change. We achieve this by unleashing hidden and unused potential by teaching our clients and guiding them through the entrepreneurial discipline.

Through this intensive program, you, as a business executive, will set the direction for your talented professionals. After that, it will be up to them to find and create new, repeatable, scalable, and profitable business modes within a limited period of time.

In collaboration with an extensive and amazing team of academics and (corporate) entrepreneurs, we can orchestrate a time-sensitive approach which offers you:
- Increased entrepreneurial expertise of your talents
- An extensive new entrepreneurial toolbox
- New, scalable and profitable business models that will be pitched to you at the end of our program

Together we will unleash the potential of your organization and will grow the entrepreneurial capabilities creating new pathways that will facilitate growth from within.

Contact us

Destination Unknown is a service that guides the search and creation of new business models and, unlike McKinsey and the Boston Consulting Group, it will be your own talents’ potential that will be unleashed to ensure engagement and an optimal fit within the company’s DNA. Our background is in executive and management development. Being academics and serial entrepreneurs ourselves, we have the tools, knowledge, resources and entrepreneurial expertise necessary to assist you in unleashing the entrepreneurial potential within your company. Stop wasting your time and money in implementing the same outdated strategies that have been sold to your competitors, take the road less traveled. The alternative we offer is a risk friendly and widely acclaimed process that makes the most out of your available means and resources. We do this by applying entrepreneurial expertise and a process that was initially developed for start-ups, yet is adaptable and highly effective within corporate settings. We unleash entrepreneurial action from within and guide the energy towards your strategic direction!

We are searching for daredevils who hate risks and know that contemporary business environments and markets require a different approach when creating value!

Through our professional background and firsthand experience, we feel that many of the ‘big business tools’, rules and processes taught in business school have become outdated and ineffective in today’s ever-changing markets. In order to overcome many of the common obstacles and challenges that are currently faced by companies, you need to become more entrepreneurial and adaptable to change. But how can you control this process in ever-changing environments? Through Destination Unknown, we will introduce you to a controlled and adaptable innovation process that will utilize your existing means to create manageable, yet free spirited, entrepreneurs, scalable business models and a new way of scaling the height of your performance.

Contact us and lets meet!

Advantages of our Destination Unknown accelerator:

• The initial investment is affordable; it will always be earned back.
• Immediate innovative and entrepreneurial behavior within your organization.
• Collaboration between different business lines and preferred business partners.
• Employees learn to understand and appreciate the scale of the available means within the company.
• Business ideas don’t end up in a drawer; they are discussed, tested, and implemented.
• Risky assumptions are tested rigorously.
• The new business opportunities developed are strategically aligned and scalable whenever suitable.
• The true potential of your company and organizational members get a fair chance to show themselves.

If the list above seems to be an oversimplification that could never lead to higher levels of people-engagement, guess again. If you have ever doubted your role within your organization, one of the reasons will be on the list. It was taken from a Forbes blog which described how some of your talents will be obsolete in the coming year. However, we prefer to look at things a bit of a more positive and constructive angle. While we interpret it playfully, it is something that we take dead serious.

Why aren’t you taking your employees seriously?

They are the ones who know what is going on; what their customers are actually expecting, complaining about and wishing for; and even if they don’t, they will know what your bird in hand is really all about. By engaging them and inspiring them to come up with new business opportunities built from available means and in co-creation with one another, you will see that people engagement is no longer an issue. We start from their personal passions and beliefs and guide them towards solutions that are aligned with the strategic goals of the organization. And if you want to be challenged, challenge them! Take them serious and let us unleash their full potential!

Team

Thomas Blekman info

Managing Founder Netherlands

Edwin de Beukelaar info

Co-Founder Netherlands and Guardian of Thomas

Rosemarie Konijnenburg info

Senior Effectuator

Peter Mulder info

Senior Effectuator

Edmond Öfner info

Effectuator

Konnie Huijers info

Effectuator

Frederike Boeren info

Effectuator

Rob Wiltbank info

Managing Founder United States

René Mauer info

Managing Founder Germany

Michael Faschingbauer info

Managing Founder Austria

Dietmar Grichnik info

Managing Founder Switzerland

Saras Sarasvathy info

board of inspiration

Stuart Read info

Board of Inspiration

Nick Dew info

Board of Inspiration

Combining the existing means of a corporate and the mindset of an expert entrepreneur will allow businesses to prosper and thrive in ways that are unimaginable when using causal logic. Simply, it’s our passion and ambition to transform larger organizations into entrepreneurial powerhouses that are equally entrepreneurial as serial entrepreneurs. Doing so adds exponential value to both their customers and society as a whole. Creating opportunities for validation, collaboration, and the production and delivery of goods and services is our number one goal.

So if you are operating in a dynamic and unpredictable environment and want to learn how you can better cope with unpredictability while achieving sustainable growth, contact us so we can arrange a meeting.

With the available means of a corporate and an effectuation mindset, businesses can prosper in a way that many can’t even imagine. The changes achieved through Corporate Effectuation are even more impressive and pronounced when you compare them to the advice received from highly priced old school consultants who provide reports which tell you how you can become even more similar to your competitors.

It’s time to stop the ‘me-too’ benchmarking insanity! It’s killing your identity, value and engagement! It also doesn’t make you successful during the Search and Growth phases.

It is our passion and ambition to transform large organizations into entrepreneurial powerhouses that are equally as entrepreneurial as serial entrepreneurs. Becoming more entrepreneurial will serve to create more value for themselves, their customers, and society as a whole. Creating opportunities for validation, collaboration, and the production and delivery of goods and services is our number one goal. As a result of our first-hand experience, we have developed the skill set that’s required to create new business models and scale them in a corporate setting.

Do you recognize any of these quotes?:

- We’ve been working the business model canvas, but we still don’t know what to do next.
- How do I deliver the growth and value I pledged to my board?
- How can I nurture small valuable initiatives without losing sight of the core business operations?
- How can I prevent our culture of fear from killing our next ‘Post-it Notes’?
- What does it take to engage our employees and spark their passion and creativity to create value?
- How do I realize innovation without hugely expensive and uncontrolled gambles that could compromise the company?

If you recognize any of these quotes, we would love to help you!

Through our extensive network and first-hand experience, we can facilitate a transformational process within your organization that will enable it you pursue aggressive growth targets without risking massive downside losses. The solutions we offer you combine personal and team development with NEW school consulting and facilitation to provide you with entrepreneurial insight and expertise.

Effectuation is widely acclaimed as a rigorous framework for understanding the creation and growth of new organizations and markets in the academic world. Effectuation theory was founded in 2001 by Prof.dr. Saras Sarasvathy. Through rigorous research and implementation, we have adapted Effectuation in a way that unleashes the full value and potential of established companies and organizations. We are proud to have Saras’ endorsement:

“For several years now, they have been working to bring effectual entrepreneurship to the corporate world. In the process, they have built their own toolbox on the topic. I commend their efforts and am happy to learn from them.” – Prof.dr. Saras Sarasvathy also member of our board of inspiration.

Learn more about maximizing the entrepreneurial potential of your organization!

As we see, know and understand, not everyone has this entrepreneurial mindset. Therefore, we aim to make the scientific basis of entrepreneurship understandable, concrete, implementable, feasible and fun.

Time and again we see that organizations become inspired by the ways experienced entrepreneurs think and act. When using the Effectuation mindset, the DNA of businesses is transformed, they become future-oriented, decisive, and executive. This transformation adds value and more opportunities to achieve success in an ever-changing world.

In everything we do, we continue to lead the market and will never stop innovating and enriching ourselves with new insights. Intrinsic curiosity is embedded within our DNA. Our belief in application, vigor, and concretization is our motivation. The positive transformation of people and companies is our evidence.

Because of the specific tools required for each individual job, we are sure to work efficiently and only develop innovations that add value to your organization and clients. Incorporating this mindset at the starting point ensures a safe and pleasant journey because all effectuators throughout the process share the same framework and mindset.

Each canvas and model we incorporate throughout the journey can be compared with different steps in dancing: you use the ones that allow you to move elegantly and successfully throughout the duration of the song. Rather than sticking to a rigid pattern, freedom to improvise based on the tone and tempo of the song is what does the trick. All tooling is scientific and practical.

This carefully selected network of organizations – including suppliers, distributors, customers, competitors, government agencies and so on – ensures that we provide the best environment for your employees to grow and innovate. Because each business within the “ecosystem” affects and is affected by the others, creating a constantly evolving relationship and effectual mindset is of utmost importance. Here you will find a list of a few of the partners we are working with right now. Are you interested in becoming part of our thriving ecosystem? Please let us know.

De Beukelaar Groep
Effectuation Intelligence International
Society for Effectual Action
RSM – Rotterdam School of Management
Rabobank Nederland